With a flood of mobile games in the market, EA wanted to find an impactful way to showcase their latest game, SPY Mouse. So we took the mobile game directly to the customers, out into the real world.
I became a one-stop shop for bringing SPY Mouse to malls across America. We utilized an interactive POD, creating a larger than life touch screen where users could play multiple levels of the game, just like on their phone. And that helped us cross-promote other EA mobile games and directed them to the app store to download SPY Mouse to their mobile devices.
It was fun to tackle everything on my own, from storyboards to wireframes to game level design and even coordinating with the very important vendors.