Samsung Galaxy Tab S4 Retail Experience

Samsung was looking for a unique retail experience to show off all the cool new features of the Galaxy Tab S4. It was a hot, new tablet so the “wow factors” needed to easily be understood across the retail world - and in 35 different languages.

While it made sense to play it safe, we saw this project as an opportunity to create a robust Tab S4 experience that any customer would find relatable. That meant creating and overseeing 15+ interactive demos/videos, overview video, implementation of an attractor loop, and more.

It was fun to concept, storyboard, design, conduct usability testing, create interactive demo concepts, and oversee film production and hours and hours of translations to bring the Tab S4 onto the world stage with a bang.