Samsung Virtual TV Store

The world of in-store shopping was facing a decline in the face of the pandemic. Samsung turned to us for a solution that brought the best of the in-store retail experience to customers, virtually.

Our goal was a seamless, intuitive and highly functional virtual store that elevated browsing TVs on their .com site to the feeling of shopping in store with the help of a sales associate.

I was co-creative lead of UX & design, leading multiple teams. This included hands-on design, wireframing, prototyping, and production management. The end result was a retail journey punctuated with interactive TVs, educational demos, guided buying experience and the option to compare any and all collections.