AT&T | 2022 Masters - Push What's Possible Social Campaign
Since 2005, AT&T has been a proud sponsor of The Masters. In 2022, they entrusted us (Critical Mass/BBDO) to craft a campaign that would break new ground, capture attention, and defy expectations. Thus, the ‘Push What’s Possible’ campaign was born, harnessing AT&T’s friendly expertise in connectivity to guide customers, businesses, and communities to reach their greater possibilities.
We enlisted the talents of renowned personalities like Eva Longoria, Colin Jost, Jordan Spieth, Ralph Macchio, Nick Jonas, and Charles Barkley to amplify the campaign’s impact and connect with a diverse audience.
Preview a few of our engaging social OLVs that formed part of the overall campaign.
Role: Creative Direction
Platform: Mobile, Tablet, Desktop
Social OLVs - 1x1 - :10s
"Golf Coach" - Social OLV - 1x1
"Chores" - Social OLV - 1x1
"Golf Science" - Social OLV - 1x1
Social OLV Scripts
Golf Coach Script - Final Approved
2022 Masters-Digital_02B
Chores Script - Final Approved
No Distractions Script
AT&T | 2022 Masters - Push What's Possible Social Campaign
Since 2005, AT&T has been a proud sponsor of The Masters. In 2022, they entrusted us (Critical Mass/BBDO) to craft a campaign that would break new ground, capture attention, and defy expectations. Thus, the ‘Push What’s Possible’ campaign was born, harnessing AT&T’s friendly expertise in connectivity to guide customers, businesses, and communities to reach their greater possibilities.
We enlisted the talents of renowned personalities like Eva Longoria, Colin Jost, Jordan Spieth, Ralph Macchio, Nick Jonas, and Charles Barkley to amplify the campaign’s impact and connect with a diverse audience.
Preview a few of our engaging social OLVs that formed part of the overall campaign.
Role:
Creative Direction
Platform:
Mobile, Tablet, Desktop
Social OLVs - 1x1 - :10s
"Golf Coach" - Social OLV - 1x1
"Chores" - Social OLV - 1x1
"Golf Science" - Social OLV - 1x1
Social OLV Scripts
Golf Coach Script - Final Approved
2022 Masters-Digital_02B
Chores Script - Final Approved
No Distractions Script
AT&T Business - 2022 Sizzle
We collaborated with AT&T Business to create an internal sizzle video centered around the theme of ‘making business personal’. Focusing on account-based marketing, we emphasized the importance of data, technology, and relationships to deliver tailored and relevant content. The results were impressive, with AT&T experiencing a remarkable 49% increase in sales over the last three years, accompanied by a notable 5% rise in annual products sold. These outcomes solidified the notion that personalization in business is not only effective but also essential.
This sizzle video served as a powerful testament to AT&T Business’s commitment to personalized business practices, showcasing their achievements within the company.
Role: Creative Direction
Voice Over (VO): Ilene Echavarria
AT&T Business - 2022 Sizzle
We collaborated with AT&T Business to create an internal sizzle video centered around the theme of ‘making business personal’. Focusing on account-based marketing, we emphasized the importance of data, technology, and relationships to deliver tailored and relevant content. The results were impressive, with AT&T experiencing a remarkable 49% increase in sales over the last three years, accompanied by a notable 5% rise in annual products sold. These outcomes solidified the notion that personalization in business is not only effective but also essential.
This sizzle video served as a powerful testament to AT&T Business’s commitment to personalized business practices, showcasing their achievements within the company.
Role:
Creative Direction
Voice Over (VO):
Ilene Echavarria