Family Hub 3.0 Retail Experience App
We were honored to collaborate with Samsung in developing an immersive retail experience app for the 3rd generation of the Family Hub™. The aim was to enhance the shopper journey, increase engagement and drive purchase intent. This work primarily focused on the UX/UI of the main menu, specifications, comparison features, and overall app design.
I deliberately excluded showcasing the interactive demos and instead focused on the comprehensive features and innovative UX/UI design we implemented, without making it a full-fledged case study.
Role: Creative Direction, UX Direction, Design (UX/UI)
Platform: Appliances / Refrigerator
Site Map & Wireframes
UI | Visual Design
Family Hub 3.0 Retail Experience App
We were honored to collaborate with Samsung in developing an immersive retail experience app for the 3rd generation of the Family Hub™. The aim was to enhance the shopper journey, increase engagement and drive purchase intent. This work primarily focused on the UX/UI of the main menu, specifications, comparison features, and overall app design.
I deliberately excluded showcasing the interactive demos and instead focused on the comprehensive features and innovative UX/UI design we implemented, without making it a full-fledged case study.
Role:
Creative Direction, UX Direction, Design (UX/UI)
Platform:
Appliances / Refrigerator
Site Map & Wireframes
UI | Visual Design
Samsung Galaxy S9 Retail Experience App
This work highlights the experience (UX) design of the Samsung Galaxy S9 Retail Experience App, a collaborative project entrusted to us by Samsung globally. We emphasized UX research, content strategy to create a solid site map, multiple user flows for different use cases, and wireframes, enabling us to deliver an exceptional in-store experience to consumers. The result was increased engagement, longer interaction times, and ultimately successful purchase completions.
Role: Creative Direction, UX Direction, Design (UX/UI)
Platform: Mobile, App
Site Map & Wireframes
User Flows
Samsung Galaxy S9 Retail Experience App
This work highlights the experience (UX) design of the Samsung Galaxy S9 Retail Experience App, a collaborative project entrusted to us by Samsung globally. We emphasized UX research, content strategy to create a solid site map, multiple user flows for different use cases, and wireframes, enabling us to deliver an exceptional in-store experience to consumers. The result was increased engagement, longer interaction times, and ultimately successful purchase completions.
Role:
Creative Direction, UX Direction, Design (UX/UI)
Platform:
Mobile, App
Site Map & Wireframes
User Flows
SEA | Samsung.com (2018-19) | Product Detail Pages - Mobile & Ent. (TV) Wireframes
This showcases the Samsung Electronics America (SEA) .com complete redesign we worked on some years back. I’m specifically focusing on the Product Detail Pages for the mobile and entertainment (TV) lines of business. This comprehensive work highlights the meticulously crafted UX wireframes for desktop, tablet, and mobile viewports, complete with annotations. Leveraging extensive comparison analysis, content strategy, and user/consumer personas, these pages were thoughtfully designed to provide an enhanced user experience and drive conversion.
Role: UX Direction, UX Design
Platform: Desktop, Tablet, Mobile
Desktop, Tablet & Mobile Wireframes
SEA | Samsung.com (2018-19) | Product Detail Pages - Mobile & Entertainment (TV) Wireframes
This showcases the Samsung Electronics America (SEA) .com complete redesign we worked on some years back. I’m specifically focusing on the Product Detail Pages for the mobile and entertainment (TV) lines of business. This comprehensive work highlights the meticulously crafted UX wireframes for desktop, tablet, and mobile viewports, complete with annotations. Leveraging extensive comparison analysis, content strategy, and user/consumer personas, these pages were thoughtfully designed to provide an enhanced user experience and drive conversion.
Role:
UX Direction, UX Design
Platform:
Desktop, Tablet, Mobile
Desktop, Tablet & Mobile Wireframes
Samsung Retail Mode CMS
This showcases the experience design of the Samsung Retail Mode Content Management System, a project that involved the consolidation of two content management systems into one. This work focuses on the development of multiple user persona site maps, user flows, and wireframes, highlighting the UX design of login paths to customizable dashboards, the process of adding stores and store lists, and the seamless integration of content into the CMS. The result is an intuitive and efficient system that streamlines content management for Samsung’s global network of in-store demo devices.
Role: UX Direction, UX Design
Platform: Desktop, Tablet, Mobile
Site Maps & User Flows
Wireframes
Samsung Retail Mode CMS
This showcases the experience design of the Samsung Retail Mode Content Management System, a project that involved the consolidation of two content management systems into one. This work focuses on the development of multiple user persona site maps, user flows, and wireframes, highlighting the UX design of login paths to customizable dashboards, the process of adding stores and store lists, and the seamless integration of content into the CMS. The result is an intuitive and efficient system that streamlines content management for Samsung’s global network of in-store demo devices.
Role:
UX Direction, UX Design
Platform:
Desktop, Tablet, Mobile
Site Maps & User flows
Wireframes
Samsung GS10 Retail Mode - Usability Testing App
Samsung tasked us to develop a usability testing app for the Samsung GS10 Retail Mode and beyond. We focused on our research and improvement efforts, focusing on UX design best practices, to enhance the retail experiences for consumers. Through the testing app, we evaluated three different types of demos: Video Only Demos, Interactive demos, and Slideshow demos, with the goal of determining which type of demo performed the best for each feature type.
The insights gained from the usability testing app fuel our ongoing commitment to enhancing Samsung’s product retail experiences globally. By leveraging these findings, we continuously refined and innovated future demos, ensuring an iconic retail experience tailored to specific feature types and meeting the evolving needs of consumers. This showcases the wireframes and user flow only, providing a glimpse into our design process and entire case study.
Role: Creative Direction, UX Direction, Design (UX/UI)
Platform: Mobile, App
User Flow/Wireframes
Samsung GS10 Retail Mode - Usability Testing App
Samsung tasked us to develop a usability testing app for the Samsung GS10 Retail Mode and beyond. We focused on our research and improvement efforts, focusing on UX design best practices, to enhance the retail experiences for consumers. Through the testing app, we evaluated three different types of demos: Video Only Demos, Interactive demos, and Slideshow demos, with the goal of determining which type of demo performed the best for each feature type.
The insights gained from the usability testing app fuel our ongoing commitment to enhancing Samsung’s product retail experiences globally. By leveraging these findings, we continuously refined and innovated future demos, ensuring an iconic retail experience tailored to specific feature types and meeting the evolving needs of consumers. This showcases the wireframes and user flow only, providing a glimpse into our design process and entire case study.
Role:
Creative Direction, UX Direction, Design (UX/UI)
Platform:
Mobile, App