Samsung Galaxy A Series, Note20 & Z Fold2 Retail Experience Apps

We were asked by Samsung to reimagine how they sell their devices at retail across the globe. In four months, we built out and delivered initial concepts for a personalized, in-device retail app that would educate potential users about Samsung device features. As a result, we created separate retail experiences (in-store and online) for three of Samsung’s flagship device releases: Galaxy Note20, Galaxy Z Fold2 and Galaxy A Series. These experiences, were translated in 40 languages, and resided in over 230,000 stores worldwide.

Our main challenge was creating an engaging experience during the height of a global pandemic, with limitations on traditional photo/video shoots and recording studio access. To overcome this, we leveraged breathtaking 3D animation and compelling stock imagery treated to suit the demographic in target. With this art direction and visual design along with the client we delivered exceptional results.

No matter where you go in the world, people love to find out more about who they are. So we created a modular framework and compelling interactive quizzes that would be used across all three devices to be launched, each skinned and modified for specific targeted demographics that gave shoppers the chance to learn more about their personality type and how that maps back to the best Samsung device for them.

This case study will highlight the UX/UI of all three devices and the interactive retail experience apps we created to support them.