Soul Assassins x MSTR Ambassador Watch

The Marksman is a limited-edition timepiece created in collaboration with the legendary Soul Assassins crew and Meister Watches. A fusion of craftsmanship, performance, and heritage, this watch reflects the essence and authenticity of the Soul Assassins, a brotherhood of artists founded in 1992. The design process was a personal and intimate collaboration with my fellow Soul Assassins brothers DJ Muggs (of Cypress Hill) and Bobby, as well as Ryan, the owner of Meister Watches, ensuring every detail stayed true to the legacy.

Released on September 9, 2024, The Marksman sold out in just 2.5 weeks, a testament to the excitement and passion surrounding this collaboration. Featuring a striking monochromatic camo dial with a durable carbon fiber center, the watch is housed in a 45mm stainless steel case and powered by a Seiko 6-hand chronograph movement, blending cutting-edge design with performance.

Each watch is individually numbered on the back, further emphasizing its exclusivity. A special touch included custom backcases engraved with the names of Soul Assassins crew members, honoring the crew.

As the Creative Director, Art Director, and Designer, I led the entire design process for The Marksman. I was responsible for creating the unique "The Marksman" branding and logo, crafting the dial, crown, backcase, casing, bands, and buckle with a focus on performance and durability, and designing the custom box packaging to elevate the unboxing experience while aligning with the watch's high-end, limited-edition nature. Additionally, I developed all marketing campaign assets for social media and the Meister Watches website, ensuring a cohesive visual presence aligned with the brand before and after the release.

Designing The Marksman was both an honor and a humbling experience. This project was particularly meaningful to me as a tribute to my crew, allowing me to push the boundaries of product design while staying true to the spirit and ethos of the Soul Assassins. I focused on every detail, ensuring that the design remained true to the Soul Assassins brand and aligned with its spirit and ethos while incorporating innovative elements into the timepiece.