Upon joining the Fanatics/Topps Digital team, we faced the critical task of enhancing the user experience across our collectible apps. Our goals were ambitious: to significantly improve revenue, onboarding processes, and daily user engagement, while addressing and eliminating user journey roadblocks.

Our approach centered on four key areas:

1. First-Time User Experience (FTUE)

We aimed to create an intuitive and welcoming environment for new users, ensuring they found value from the very first interaction.

2. Purchase Conversion

Streamlining the path to purchase was crucial for increasing revenue and user satisfaction.

3. Home Screen Simplification

We redesigned the home screen to allow users to reach their destinations in fewer clicks, making navigation seamless and efficient.

4. Content Accessibility

By bringing previously buried content to the forefront, we enhanced the discoverability of our unique digital collectibles, which are central to the user experience.

Upon joining the Fanatics/Topps Digital team, we faced the critical task of enhancing the user experience across our collectible apps. Our goals were ambitious: to significantly improve revenue, onboarding processes, and daily user engagement, while addressing and eliminating user journey roadblocks.

Our approach centered on four key areas:

1. First-Time User Experience (FTUE)

We aimed to create an intuitive and welcoming environment for new users, ensuring they found value from the very first interaction.

2. Purchase Conversion

Streamlining the path to purchase was crucial for increasing revenue and user satisfaction.

3. Home Screen Simplification

We redesigned the home screen to allow users to reach their destinations in fewer clicks, making navigation seamless and efficient.

4. Content Accessibility

By bringing previously buried content to the forefront, we enhanced the discoverability of our unique digital collectibles, which are central to the user experience.

Upon joining the Fanatics/Topps Digital team, we faced the critical task of enhancing the user experience across our collectible apps. Our goals were ambitious: to significantly improve revenue, onboarding processes, and daily user engagement, while addressing and eliminating user journey roadblocks.

Our approach centeredon four key areas:

1. First-Time User Experience (FTUE)

We aimed to create an intuitive and welcoming environment for new users, ensuring they found value from the very first interaction.

2. Purchase Conversion

Streamlining the path to purchase was crucial for increasing revenue and user satisfaction.

3. Home Screen Simplification

We redesigned the home screen to allow users to reach their destinations in fewer clicks, making navigation seamless and efficient.

4. Content Accessibility

By bringing previously buried content to the forefront, we enhanced the discoverability of our unique digital collectibles, which are central to the user experience.

Topps® BUNT® MLB Card Trader

Topps® BUNT® MLB Card Trader

Topps® BUNT® MLB Card Trader

App Store Submission Assets

App Store Submission Assets

App StoreSubmission Assets

In App Screens

In App Screens

In App Screens

Star Wars Card Trader

Star Wars Card Trader

Star Wars Card Trader

App Store Submission Assets

App Store Submission Assets

App StoreSubmission Assets

In App Screens

In App Screens

In App Screens

Innovations/Additions:

Direct Purchase Module (DPM)

This new Home Screen feature significantly boosted our D7 ARPU (average revenue per user) by 20% in its initial phase, demonstrating its effectiveness in facilitating new user conversions and encouraging repeat purchases.

Persistent Campaign Module (PCM)

With its launch, we observed a 200% increase in D7 ARPU, highlighting its success in engaging users with evergreen content.

Seasons Feature

Introduced to complement existing campaigns and contests, encouraging daily engagement through gamified tasks and levels that reward users with exclusive collectibles.

Toaster Notifications

Implemented to enhance user retention, these notifications have been instrumental in keeping our users informed and engaged.

Inspect Mode

Newly added feature that enhances the card view experience by adding 3-D display.

The introduction of these features and redesigns has not only improved our metrics significantly—evidenced by substantial increases in ARPU and user retention—but has also been rolled out to our Star Wars and other apps due to their success. Elder players, in particular, have shown a renewed interest in making purchases, indicating a revitalized engagement with our platform.

Innovations/Additions:

Direct Purchase Module (DPM)

This new Home Screen feature significantly boosted our D7 ARPU (average revenue per user) by 20% in its initial phase, demonstrating its effectiveness in facilitating new user conversions and encouraging repeat purchases.

Persistent Campaign Module (PCM)

With its launch, we observed a 200% increase in D7 ARPU, highlighting its success in engaging users with evergreen content.

Inspect Mode

Newly added feature that enhances the card view experience by adding 3-D display.

Toaster Notifications

Implemented to enhance user retention, these notifications have been instrumental in keeping our users informed and engaged.

Seasons Feature

Introduced to complement existing campaigns and contests, encouraging daily engagement through gamified tasks and levels that reward users with exclusive collectibles.

The introduction of these features and redesigns has not only improved our metrics significantly—evidenced by substantial increases in ARPU and user retention—but has also been rolled out to our Star Wars and other apps due to their success. Elder players, in particular, have shown a renewed interest in making purchases, indicating a revitalized engagement with our platform.

Innovations/Additions:

Direct Purchase Module (DPM)

This new Home Screen feature significantly boosted our D7 ARPU (average revenue per user) by 20% in its initial phase, demonstrating its effectiveness in facilitating new user conversions and encouraging repeat purchases.

Persistent Campaign Module (PCM)

With its launch, we observed a 200% increase in D7 ARPU, highlighting its success in engaging users with evergreen content.

Seasons Feature

Introduced to complement existing campaigns and contests, encouraging daily engagement through gamified tasks and levels that reward users with exclusive collectibles.

Toaster Notifications

Implemented to enhance user retention, these notifications have been instrumental in keeping our users informed and engaged.

Inspect Mode

Newly added feature that enhances the card view experience by adding 3D display.

The introduction of these features and redesigns has not only improved our metrics significantly—evidenced by substantial increases in ARPU and user retention—but has also been rolled out to our Star Wars and other apps due to their success. Elder players, in particular, have shown a renewed interest in making purchases, indicating a revitalized engagement with our platform.

Additional Collectibles Apps by Topps

Additional Collectibles Apps by Topps

Additional Collectibles Apps by Topps